When I ask my clients this question “What keyword or phrase should I type into Google that you want your business or brand to be known for?” about 90% of them have no idea how to answer me.
If this sounds like you, that’s totally ok. You don’t have to be an SEO ninja to figure it out. The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking in search still boggles my mind!
Keyword research doesn’t have to be a painful process and I am going to show you 5 easy hacks that connect you with your target audience in no time.
Did you ever wonder if your website could be costing you sales? Sure it looks pretty and you have tons of content. You constantly tweak your product and service pages. But did you ever think your content could be causing that customer not to add that product or service to the cart?
Here are five ecommerce copywriting mistakes that might be costing you business and I’ll show you how you can fix them.
Our first post that chatted about creating a local SEO strategy introduced you to creating a Google My Business Listing for your business. Now let’s focus on the Questions and Answers portion of that listing that Google introduced back in mid 2017 that many small and large businesses are still not taking advantage of.
Over the past few years, Google has been building on their success in local search by providing more and more information to consumers directly in the search results. Consumers are making their decisions right there and then without necessarily heading over to your website. Consumers want instant information to make an informed decision and this Question and Answer feature is doing just that.
You created a business and that pretty website of yours-now it is time to get it found. One of the most first steps in any DIY SEO strategy especially if you have a service based creative business is to think of getting found locally. Makes sense right?
Before searchers get the opportunity to visit your page, the first thing they will see could be your Google Search Business Profile, also known as Google My Business (GMB).
You know what I mean: that box at the right with a picture of your business that has your contact information and a link to your website. Yes, that one. If you didn’t know how important this resource is, you soon will.
Now chances are you might be planning your own Black Friday/Cyber Monday event for your online store or website. If you’re a small business, competing with retail giants on price shouldn’t be your main objective. Let's be honest here- It just might not be profitable. You have to use your creativity to bring the customers to your store during the holiday season. No matter if you have a physical or online store, you can also create your marketing campaigns around the following three events.
I know SEO can be downright intimidating but it can also be your best friend when it comes to getting found online. You also don't have to have an entire SEO team in place or be an SEO guru to make simple changes to your website that can improve your ranking in search. Here are five mistakes that you might just be making- or as I like to call them missed opportunities-— on your website and how to quickly fix them.
Did you know your URL’s are an important aspect of SEO when it comes to optimizing your website? Not only do they make an appearance in your web browser but also on search. That is why it is important to take a look at them- whether it is a blog post or product page and make sure they are formatted for optimization.