Now chances are you might be planning your own Black Friday/Cyber Monday event for your online store or website. If you’re a small business, competing with retail giants on price shouldn’t be your main objective. Let's be honest here- It just might not be profitable. You have to use your creativity to bring the customers to your store during the holiday season. No matter if you have a physical or online store, you can also create your marketing campaigns around the following three events.
I know SEO can be downright intimidating but it can also be your best friend when it comes to getting found online. You also don't have to have an entire SEO team in place or be an SEO guru to make simple changes to your website that can improve your ranking in search. Here are five mistakes that you might just be making- or as I like to call them missed opportunities-— on your website and how to quickly fix them.
Did you know your URL’s are an important aspect of SEO when it comes to optimizing your website? Not only do they make an appearance in your web browser but also on search. That is why it is important to take a look at them- whether it is a blog post or product page and make sure they are formatted for optimization.
Did you ever wonder how sites get featured in Google’s “featured snippet” which appears above the organic search results and below the paid advertising? Appearing in this snippet can prove to be a huge competitive advantage, increase visibility and rank for your creative business. Is it impossible to achieve? Here’s a quick tutorial on how you can optimize your website (whether it be content or video) to be picked for a featured snippet.
Congrats on finally making your keyword list! You may have found keywords or keyword phrases that are often four to five words long with a high search count and low competition. So what’s the problem you ask? Well, even if you have a bunch of keywords when you put it into your site the copy does not seem to flow. It just doesn’t make sense. Did you know you can break up these keywords with the use of basic punctuation and line breaks?
Last week we chatted about online reviews and how to handle them when you find a negative one out in cyberspace. Check out this post here in case you missed it. When it comes to responding to the concerns of your customers, there’s no such thing as overdoing it. They can’t interact with the product before they purchase it so they need the extra assurance that they can buy from you and contact you if there is an issue.
So when issues do arise, it’s imperative that you provide your customers multiple avenues to resolve their problems. Customers these days expect omnichannel integration. What does that mean exactly?
Feedback about your products or business can pop up anywhere these days. Finding comments about your work, services or brand can easily be found on social media and blogs but what if you stumble upon a negative review or feedback? What should you do?