Moving your site from Wordpress to Squarespace doesn't have be difficult. To tell you I was beyond nervous leaving the land of Wordpress would be an understatement. I could not have been more wrong. I am so delighted with the switch I am wondering why did I wait this long?
One of the most powerful ways to gain traffic to (or back to) your website is through the use of testimonials. Just think of how many times you browsed a site just to read the testimonials. Did they influence you in anyway? C’mon I bet they persuaded you or even made you think twice about buying the item!
When you’re launching a business, it can feel like there are too few people trying to do too many things. Sometimes remembering to share anything online feels like an achievement. But if you make a few small decisions now it can make your posts way easier to do and more effective.
Unhappy customers are an invaluable resource for providing honest information about your creative business. Believe it or not you need this information if you want to improve and stand out from your competition. Join us for our weekly video tip on how to turn an unhappy customer into a learning experience!
Have you ever read through a product description on an ecommerce site that just didn’t sell. It didn’t give you the details you need? You were left wondering do I really need to buy that or what do I need that for
So you just launched your website and check your analytics only to find the traffic is coming from a direct search (typing your company name, brand or website into Google). How do you drive more organic traffic to your website without paying for it? The answer is link building.
Optimizing your content isn’t about just picking the right keywords to get a visitor to your web page. It is about picking keywords that convey the right message to your target audience! If you sell your goods online it gives your business the opportunity to reach global markets now more than ever.
I can’t tell you how many times I have chatted with emerging designers only to find they are not having success selling their products online. I quickly head over to their website to investigate further and instantly find the problem staring right back at me.
Now that you figured out your cost of your product or collection you need to decide on a retail price. Let’s recap from our pricing for profitability post last week. Say for example, if you are making a handbag and a spool of thread costs approximately $2. You find that you only use a portion of the spool of thread so you estimate it costs 20 cents per tote to use this thread.
We touched briefly last week on how to price your products. If you missed it check out our blog post here. Knowing how much your product costs you to make is key to determining your retail price. This is otherwise known as costs of goods which is a crucial component in pricing your products for profitability!
Pricing your products or collection can be a challenge for many emerging designers and there are various opinions out there on the best way to do it. So no matter if you are pricing your products for wholesale or retail (or both) here are some tips to make sure your products are priced for profitability!
A picture is worth a thousand words. You only get one chance to make a lasting impression! Well those proverbs also hold true for your product images when it comes to your website, portfolio, linesheet or lookbook.