Blogging is very popular — now more than ever. And, with good reason. There are a lot of benefits to blogging. But, are those benefits worth the time for your business? In this article, I'm going to go over the benefits of blogging. I'll cover businesses should avoid blogging, and businesses that would I would encourage to start.
Let’s face it no one likes a slow website. Think of how many times you left a site because it was too slow? Did you know how fast (or slow for that matter) your website loads is a factor that Google takes into consideration when ranking your web pages in the search results?
Have you been harboring dreams of starting a new career, launching a business or taking on a new life challenge but lacking the confidence to get started? Committing to something new is scary - fact! Our brains are hardwired to favor the status-quo and often work overtime to resist any change. So if you’re currently experiencing self-doubt and uncertainty about pursuing a dream then rest-assured that you’re like the 99.9% of the rest of us. So how do you overcome this mindset and find your mojo?
If you ever have been stuck coming up with product copy for your website or Amazon listings you are certainly not alone! I used to sit at my laptop for hours besides myself wondering how I am I going to write about hundreds of items that are exactly the same but somehow make the copy sound different? Seems impossible right? Not at all. Here are my 8 top tips how to write just about anything on your website!
Let's face it people search for the same product differently. I learned this when creating content for over 50,000 items on Amazon. The mere fact that this happens may make you unaware of keywords that could be missing in your own website copy.
Guest post by Phon Baillie. Do you want to make some extra money on the side? Would you like to do it as easily as possible, without any capital investment or lots of training? Do you have a natural talent with language?
If so, then you’re a great candidate for proofreading. Proofreading is a skill that doesn’t require an English degree and can be done remotely. It also makes a great side hustle that you can balance with your full-time job or other hustles.
International shipping doesn’t have to be complicated and scary. Simply by knowing the restrictions, and how to overcome them, you can easily surpass the international hurdle and start finding customers all over the world.
Chances are if you have done any research on how to bring traffic to your website there is probably no doubt you have come across the term SEO (search engine optimization). Do you have to really worry about it? That seems to be the ongoing debate. Personally I think SEO is extremely important even though it can be really confusing and overwhelming on where to start first. However, I am going to share 5 found easy-peasy DIY SEO hacks that will help get your creative business found online.
Moving your site from Wordpress to Squarespace doesn't have be difficult. To tell you I was beyond nervous leaving the land of Wordpress would be an understatement. I could not have been more wrong. I am so delighted with the switch I am wondering why did I wait this long?
One of the most powerful ways to gain traffic to (or back to) your website is through the use of testimonials. Just think of how many times you browsed a site just to read the testimonials. Did they influence you in anyway? C’mon I bet they persuaded you or even made you think twice about buying the item!
When you’re launching a business, it can feel like there are too few people trying to do too many things. Sometimes remembering to share anything online feels like an achievement. But if you make a few small decisions now it can make your posts way easier to do and more effective.
Unhappy customers are an invaluable resource for providing honest information about your creative business. Believe it or not you need this information if you want to improve and stand out from your competition. Join us for our weekly video tip on how to turn an unhappy customer into a learning experience!
Have you ever read through a product description on an ecommerce site that just didn’t sell. It didn’t give you the details you need? You were left wondering do I really need to buy that or what do I need that for
So you just launched your website and check your analytics only to find the traffic is coming from a direct search (typing your company name, brand or website into Google). How do you drive more organic traffic to your website without paying for it? The answer is link building.
Optimizing your content isn’t about just picking the right keywords to get a visitor to your web page. It is about picking keywords that convey the right message to your target audience! If you sell your goods online it gives your business the opportunity to reach global markets now more than ever.
I can’t tell you how many times I have chatted with emerging designers only to find they are not having success selling their products online. I quickly head over to their website to investigate further and instantly find the problem staring right back at me.
Now that you figured out your cost of your product or collection you need to decide on a retail price. Let’s recap from our pricing for profitability post last week. Say for example, if you are making a handbag and a spool of thread costs approximately $2. You find that you only use a portion of the spool of thread so you estimate it costs 20 cents per tote to use this thread.
We touched briefly last week on how to price your products. If you missed it check out our blog post here. Knowing how much your product costs you to make is key to determining your retail price. This is otherwise known as costs of goods which is a crucial component in pricing your products for profitability!
Pricing your products or collection can be a challenge for many emerging designers and there are various opinions out there on the best way to do it. So no matter if you are pricing your products for wholesale or retail (or both) here are some tips to make sure your products are priced for profitability!
A picture is worth a thousand words. You only get one chance to make a lasting impression! Well those proverbs also hold true for your product images when it comes to your website, portfolio, linesheet or lookbook.